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A New Homebuilder Sets its Sights on North Texas

Posted by Richard Soto on Monday, December 30th, 2013 at 12:54pm.

A new homebuilder has come to town in North Texas. Along with more homebuilding options for North Texans, MainVue Homes (Henly Properties), one of Australia’s biggest builders, is offering a modern aesthetic that is sure to turn some of the traditional designs we are used to seeing on their collective heads.

Peter Haynes, the managing director of Henley Properties, poses the question of why we should still be building in homes that look like grandma’s house. With traditional homes a mainstay in North Texas up until this point, MainVue homes are certainly a change. 

MainVue Homes, which feature clean lines, modern finishes and materials, and plenty of wide, open interior spaces, are a far cry from the traditional finishes and classic materials used in many homes throughout North Texas.

Similar to some of the modern designs infiltrating the hotel and restaurant sectors, the contemporary designs found within the properties of MainVue Homes are a radical departure from the Colonials and Craftsman-style homes in Southlake that have been built in the area in the last few years.

A New Way of Thinking about Home Design

One of the best ways to break into a market is to differentiate yourself from other builders, says Haynes, which spells certain success for MainVue Homes. MainVue Homes is concentrating its efforts on attracting younger professionals are may be bored with the same new home designs being offered by other builders in North Texas. MainVue Homes is said to be targeting the next generation of younger home buyers who are interested in contemporary designs among luxury homes.

MainVue Homes in North Texas are expected to cost between $400,000 and $600,000 and most will be two-story properties. Designs will range from brick, stucco and glass to lower rooflines and more modern materials, such as exotic woods and glass tiles.

MainVue is expected to have its first models underway by January, with the first homes being available in about a year. Other plans include home model parks, which will allow North Texans to get an idea of their approach to home building

1 Response to "A New Homebuilder Sets its Sights on North Texas"

Real Estate Marketing Idea wrote: Great article about MainVue Homes. I did a little digging on who they are and it seems they're a Seattle based company? Anyways, more power to your campaign and company! I'll check up from time to time to see what's new on your website.

Posted on Wednesday, January 15th, 2014 at 1:24am.

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