Although 2012 is not even half over, the numbers are in and they are impressive: VIP Realty is now reaching new heights and is one of the fastest growing firms in Texas this year. Although the accolades are impressive, they haven’t come as a surprise for all the talented agents who have stood behind this Texas real estate powerhouse.
It seems as if real estate firms, in the past, concentrated more on the company and less on the agents. In other words, it was all about the bottom line for the real estate company, and agents were often left to fend for themselves.
VIP Realty, however, changed the face of the real estate industry by making its agents the heart of the company. Without quality agents, a real estate firm can’t succeed. With top-producing real estate agents, everyone wins: VIP Realty and their talented pool of agents.
Customized Brokerage Services
Let’s start with commission splits. Why should an experienced agent, who does all the footwork by himself earn the same commission as a newer agent that perhaps needs more support and guidance? This didn’t make much sense to VIP Realty, so they set out to change things. The result is help and guidance when needed, and larger commissions when agents set out on their own. Their customized brokerage services can change as the agent changes, thereby always accommodating the agent and allowing the agent to experience only the most success.
A Strong Internet Presence
Because the vast majority of buyers and sellers turn to the Internet when buying or selling a home, VIP Realty set out to make itself the leading real estate firm on the Internet. Although many real estate companies claim to have a strong Internet presence, a quick Google search of common key terms such as “Dallas real estate” and “Fort Worth real estate” proves otherwise. A better Internet presence leads to quality leads, and quality leads lead to better business opportunities for VIP Realty’s agents. In short, everyone benefits from VIP Realty’s business plan, so VIP Realty is poised for significant growth in the years to come.
Posted by Richard Soto on
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